I am a Product Designer from Egypt.

I started my career in the fashion industry as I hold a Bachelor in Fashion Design, digital illustrations and prints were my door to the creative industry, hence I made a career shift to graphic design and that was my first step in the digital world.

While visual design and art direction are some of my core strengths, I am participating in a variety of activities including user research, user testing, information architecture, content strategy, and prototyping.

My study in marketing strategies and consumer behavior has helped me connecting real business goals with user needs, following a user-centered design approach to design delightful experiences!

When it comes to work, I thrive in engaging environments that allow collaboration with inspiring people and work on diverse projects.